Shelf is an app that allows users to share what they’re currently listening to, watching, reading, etc.

After discovering a shared interest in the way taste and curation shapes culture (Bubbi Studio developed a similar project in 2020 called Recklist) the Shelf team wanted to figure out a way to work together.

We pitched them a series that eventually became “What’s On My Shelf” which has since gathered millions of views on TikTok.

Bubbi Studios produces, shoots, edits, and all of the episodes of “What’s On My Shelf”