Joe Kelly

Senior Creative Strategist & Storyteller

I lead creative strategy and narrative development for brands that are building something worth paying attention to. Bubbi is my creative studio and portfolio.

I'm drawn to companies operating in complex or sensitive territory (trust infrastructure, emerging tech, mental health, fintech, creator economy) where the narrative work has to earn its authority rather than assume it. My background is in finding the human story inside technically abstract products and building the platforms that let those stories scale.

Email me to discuss how I can help meet your projects needs.

Choose Bubbi For Your Creative Needs

A man with dark curly hair and a beard sitting in a black chair with red and black clothing draped over the back. He is holding a bright green book titled 'SOMETHING'S' with a stylized logo, and is looking slightly upwards. Behind him, there is a bookshelf with various books and a dark-colored desk with a vintage rotary phone and a black vintage camera.

Client List

Creative Direction + Video Production + Animation
2023-2025

Video Production + Animation
2024

Creative Direction + Video Production
2023-2024

Creative Direction
2023-2024

Valora

Social Media Consulting + Product Launch Narrative
2022-2023

Gradient

Creative Consulting + Music Supervisor
2022-2024

RMX

Social Media Consulting + Product Launch Narrative
2023-2024

ON Running

Kibu

Podcast Production + Editing,
2023-2026

Creative Strategy + Campaign Development
2024-Present

Creative Direction + Music Supervision,
2023

Brand Narrative + Launch Strategy
2026

Copywriting + Brand Strategy
2025

Brand Narrative + Website copy
2025

Creative Direction, Music Supervision, sonic identity 2020–2023

Audemars Piguet, Shiseido, Basil Hayden, Diageo, Maker's Mark, Legent, On the Rocks

Creative Direction
2023-2026

Creative Direction + Music Supervision
2022

Delphi Digital

Production + Audio Engineering
2021

Production + Writing + Audio Engineering
2021

Creative Direction + Audio Engineering/Production
2014-2026

Buddig

Mindbloom

Brand Narrative + Website Copy
2025

Brand Narrative + Website Copy
2025