Dirty mannersCreative Direction · Campaign Production · Copywriting ·
Dirty Manners makes contemporary utility wear for people who actually go outside. The creative challenge is matching that ambition in the content — not shooting lifestyle, but shooting life.
I've served as Creative Director across several campaign launches, writing, directing, and producing content in the field, on location, without the safety net of a studio. For one campaign I canoed the Keele River in Canada's Northwest Territories over ten days, shooting in wilderness conditions with no crew and no margin for error. For the latest, I drove across Mongolia for eight days (Ulaanbaatar to Bayan-Ölgii) capturing the SS26 collection in its natural context: remote, unfiltered, and genuinely earned.
I also wrote and directed Levitating a short-form ad inspired by the visual language of Wong Kar-wai.
2023-Present
New York, Singapore, Mongolia, Canada
On shoot in Mongolia.
