Creative Direction · Campaign Production · Copywriting

Dirty Manners makes contemporary utility wear for people who actually go outside. The creative challenge is matching that ambition in the content.

I've served as Creative Director across several campaign launches, writing, directing, and producing content in the field, on location, without the safety net of a studio. For one campaign we canoed the Keele River in Canada's Northwest Territories over ten days, shooting in wilderness conditions with no crew. For the latest, we drove across Mongolia for eight days (Ulaanbaatar to Bayan-Ölgii) capturing the SS26 collection in its natural context: remote, unfiltered, and Dirty.