To celebrate 100 years, House of Suntory wanted to create an immersive experience that brought guests into the world of Japan and the House of Suntory.
To share the joy of Suntory, they built a pop-up bar and brought it various cities across the United States, serving thousands of guests. The experience was rooted in Japanese hospitality and attention to detail, with an intention to re-create the feeling of a Japanese vinyl bar.
Bubbi Studio was brought in to craft a musical journey through Japan across 100 years, and to help design and decorate the bar.
House of
Suntory
One of Suntory’s master mixologists.
We sourced dozens of original Japanese vinyls pressings to fill the bar. Japanese vinyls are valued by collectors for their rarity and superior vinyl pressing techniques.
When we couldn’t find original Japanese releases, we designed and printed custom “obi”s to give every record an authentic feeling. An obi is a strip that is looped over one side or folded over the top of vinyl LP albums released in Japan,
2023
Los Angeles, Miami, San Francisco, Chicago, Austin, New York
